Just because you do something well doesn't mean you have to turn it into a business.
If you're guilty of trying to turn every idea or skill you have into a profit, you're not alone. Creative people with an entrepreneurial spirit often have so many ideas floating around and unique talents that I can see why so many businesses or "hobbies" are started, stopped, started again, changed, etc. You then get stuck in the rat race of never feeling like you're accomplishing anything. Is this you?
Trust me, I've been there. And unfortunately trying to turn every interest I've ever had into a business never got me closer to where I wanted to be. As a creative, I'm sure you have a lot of interests, skills, and talents, but for long term growth sometimes it's important to let hobbies remain hobbies. If you're tracking with me, I think you know what those hobbies turned business turned business-that-didn't-work are, right? I do. I have a whole bin of leggings and work out tops that are collecting dust because I thought turning my health and fitness hobby into an online shop was a good idea ;). So why do I love the mantra "just because you can doesn't mean you should"? Because it's kept me focused on my end goal when things get tough, when business slows, or when I get bored. Below I've highlighted three reasons why it's important to not pursue every idea and talent that pops in your head.
1. Find your focus.
When you choose one or two things you do really well and focus your energy, time, and talent on that thing, you clear your head of other distractions that come with doing several things at once. Focus takes discipline, and discipline creates good habits, and good habits create success. So find your focus, be disciplined, and you'll be surprised at the growth over time.
2. Long term growth.
I'm a believer that hard work over the long haul creates long term success. It's easy to want everything to happen right now, and if it doesn't happen right now, you change your mind to see if something else will make you money, right? The problem is that it's not sustainable. Finding your focus and choosing that over the long haul naturally creates long term growth. It gives you time to make mistakes, to learn from them, to fight through the hard times, and to see success as an end result.
3. Brand consistency.
Whether you're an individual, a small business or a large company, brand consistency is so important to long term success. If you're always starting new things or changing based on what feels good at the time, you'll never build a strong brand or following. People want to know who you are and what you're about. To some extent, they like predictability.
Again, these are just my personal thoughts based on experience over the last 10+ years. Everyone is different, and some people thrive on doing many things at once. I thought I did. But over time, I realized I couldn’t sustain turning all of my interests into businesses. So I decided that finding my focus and being disciplined over the long haul will allow me to accomplish my dreams and goals without going crazy. :)
I’d love to hear your thoughts on this!