The in-store experience of a brick and mortar is what makes brick and mortar magical. In a world of e-commerce everywhere, the tangible store experience feels special. It's unique. And that's exactly what we wanted to accomplish with this shoot for Tula. To highlight not only the beautiful clothing, but the unique, one-of-a-kind features of the store. Marrying the two makes for an experience you want to be a part of.