Find Your Niche (and attract your dream clients!)
It’s easy to feel like you have to be everything to everyone in order to make an impact. But when you try to be everything to everyone, your brand and your skill set gets watered down and you don’t stand out from the crowd. I get it. You’re creative and talented, and you’re capable of doing many things. But sometimes hobbies should remain hobbies so you can focus your time and talents on getting really great at one or two things. I often look back at my twenties and laugh at how many things I did at one time. At one point I was doing photography, running a clothing store, selling paintings, and running a blog. While there is nothing wrong with any of those things, if I would have just chosen one of those things and worked at becoming excellent at that one thing, I might be a millionaire. So what are the benefits of finding your niche?
You become an expert in one thing. It’s been proven that multitasking isn’t actually more efficient. When your mind and efforts are in several different places, you can’t focus on doing one thing excellent. Instead we do several things mediocre instead of one or two things really great. Try focusing your time, energy, and attention on one or two things and see how much of an expert you become. People want to work with experts in their field, not just someone who is average at what they do.
You begin attracting your dream client. Have you ever had a client experience where at the end of the project you’re like “I loved that! I love what I do! And I want to do more of it with people like that!” By narrowing your niche to a specific product, service, or industry you can more easily identify your target client. Once you can name your ideal client (more on this topic later) you can start talking to them in the way they need to be talked to… ultimately attracting your ideal/dream client over and over again.
You have more space and time to do the things you love to do. Time is SO precious. In fact, I’d take more free time over more money any day. I personally love spending quality time with my family and being active. Those two things bring me more joy than trying to juggle a lot of work related tasks. I’ve found that by narrowing my niche, I’m spending less time (but focused and intentional time) on work because I’m not spread too thin. Then it leaves a lot more time to do the things I love.
So how do you find your niche? First, write a list of all the things you’re passionate about and that you’re capable of doing or are currently doing (the intersection of passion and talent). Narrow that list to three things, and then narrow it again to one thing. Is it something people need? Is there a problem you can solve? How can you clearly tell people the one thing you do? KEEP IT SIMPLE. When you focus your time and attention on that one thing, you’ll be surprised at how much growth you’ll see. Over time you’ll become an expert at that one thing, and at the end of the day, people want to work with experts.
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